Provide additional value to your members
Trade Associations, be they Societies, Institutes, Organisations, Councils or Colleges, are increasingly having to invest more resources to retain members.
The need for this investment is often attributed to the rapidly evolving digital landscape, in which member businesses have a multitude of options when it comes to sourcing general information or opportunities for networking, be they physical or online.
To grow and retain membership, trade associations must continue to offer their members valuable and relevant insight that is unique. Something not available elsewhere, something only your association can obtain – quantifiable and relevant market information. And the annual survey and a publication 6 months later is no longer enough…
PowerStats provides a turn-key end-to-end process for trade associations to add value to your membership by capturing and reporting back industry-wide statistics to your members, in real-time, allowing your members to make better business decisions.
And all of this can be accomplished with minimal demand on your internal manpower.
Increase your representation capacity
A trade association has to describe what it is. For this, you need statistics.
- How many people do you employ?
- What do you contribute to the economy?
- Can you back up your lobbying agendas with solid data?
- Can you defend the viability of your industry?
- What data do you need to grow?
- Can you quantify your contribution to local and central government?
Obtaining answers to these and other questions is possible through gathering market data from your members.